I get asked a lot questions. Like almost every day, someone says something along the lines of:
Hey E.H., what do you have to offer? What can I gain from working with you? What are ya selling me? Get out of my way and why do you do say wadder, when it’s water?
To all of that I say:
I don’t do that? Okay, I might, just deal with it…but more to the point, here’s what I’m sellin’:
What Does That Even Mean?
Easy and sustainable solutions for the sales and marketing problems middle-aged business owners face.
Sounds good, huh? Sign me up, right? It sounds like you’re gonna get something good, really good. Like you’re getting real value, don’t it?
WTF does that even mean?? What is it really saying.
Great questions. Let’s find out….
Everyone Isn't A Viable Option
MYSELF
to introduce
allow me
I’m E.H. Howard, an educator and business owner who’s been walking this road for 25+ years. I don’t teach theory—I teach by doing.
My courses are fast, practical, and built on real-world scars, not buzzwords. If you want hands-on lessons you can actually use (and brag about by dinner), that’s the E.H. Howard Way.
Author
Get To Know Me!
Find Your Betty
Find Your Betty Workbook
WORK
Any time I talk to a business, which is a lot, at some point, I always ask: who’s your consumer. Tell me about your consumer.
With a level of pride in their voice, they will always answer: Everyone! Leading me to ask, with dramatic arm movement: like EVERYONE?!?
Okay. How’s marketing to everyone working out for ya? Is it getting you the ROI you want? Any ROI? I’m guessing that’s probably a No. It’s all good. There’s a different way.
Prioritizing your current consumer, over everyone in your marketing. Think about it. Sit with it for a minute. It’s easier to motivate current consumers to purchase and refer your business; than it is to convince a stranger of literally anything. Focusing on your current consumers is less work, and with a little motivation they can do the heavy marketing lifting.
Easier said than done, right? It actually is…
Like...
Everyone?!?!
why everyone
is NEVER an option
Business Education
The Cure To
On The Job
Training Programs
When you start a business, everything is learned through the “on the job training” program. It never made sense to me. Can you really afford to “figure it out as you go”, while your bank account quickly drains? You don’t.
That’s a seriously f*cked up situation. No wonder so many small businesses fail. It’s like running backwards on a hamster wheel.
You need access to business education that’s relevant to your business needs. Courses that don’t pander. That understands that you have sales and marketing skills, they just need a touch of modernization.
But how? Who’s got that much free time? Turns out, you do…
Any Way You Want It...
I'm just saying....
That's Seriously F*cked Up
The E.H. Howard Correspondence School is unlike anything you’ve ever experienced. You can’t find another school like it, they simply don’t exist!
Here at EHHCS we have one goal: to take your existing skills and turn them up to eleven! Learn how to apply them in new, exciting and modern ways. In short we help you be the business you could be, should be. Desire to be!
The E.H. Howard Correspondence School offers courses every self-employed, small or home business needs:
Branding
Design
Sales
Marketing
Networking
All designed to teach you in ways that make sense to you. Don’t hesitate, get started today!
Learn More
None of us have a lot time to spare. Especially for over priced “courses” that are just a collection of self aggrandizing videos. Sure you want to be inspired, but you also need the rigor and tangible outcome you’d get from a formal college course. You just need it to work with your schedule. That’s not too much to ask, is it?
I mean, I don’t think so…
Okay, but how do I know this is right for me?
We all learn in different ways. Some of us might need a more direct instruction approach. Then there are some who just need to be pointed in the right direction, and let ‘em go. Then there are those people in the middle, who need a little bit of both. I get that. It’s why I felt it important that you can learn in any way you want. Whatever works for you, works for me?
How to do it:
Individualized instruction
Introductory Content
A half day of rigorous hands-on work
in a specific topic area.
*
02 - 08 hours dependent on topic
and level of work required.
One idea, one point, no corporate buzzwords, just the basics.
*
videos with supplemental study guide.
Learn more
Learn more
group instruction
Not sure what's right for you?
Two hour group learning in a workshop setting.
*
02 hours of practice.
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