- Complete PDF Business Survival Kit
- Self-Paced, Self-Contained Learning
- Video Lectures & Practical Business Lessons
- Brainstorming & Blue Sky Challenges
- Skill-Building Exercises
- Mini Challenges & Worksheets
- Business Self-Assessments
- Research Activities
- Free Companion Videos
- Downloadable Resources
- Supplemental Online Content
- Lifetime Access
Included with Every Business Survival Kit
Concrete Solutions
for
Complicated Problems
Follow On
Social Media
Modern Problems.
Old-School,
Common Sense
solutions
content creation
After These Messages
A Business Survival Kit for Creating Shorts, Reels & TikToks
Remember when local TV commercials ruled the airwaves? They were memorable, packed with personality, and somehow impossible to forget. Today, Shorts, Reels, and TikToks are the modern version of those classic commercials, giving self-employed, small, and home business owners an affordable way to attract attention, connect with customers, and grow their businesses.
After These Messages… shows you how to turn everyday stories, experiences, and expertise into engaging short-form content that feels authentic, effective, and uniquely you.
This self-paced Business Survival Kit is completely self-contained, with nothing else to buy and no expensive equipment required. Inside, you’ll find practical lessons, worksheets, challenges, and real-world examples designed to help you create better content using nothing more than your phone and a little creativity.
You’ll also gain access to free supplemental resources and companion content that expand on the lessons inside. No confusing jargon. No influencer nonsense. Just practical strategies to help you get more eyes on your business, tell better stories, and create modern-day commercials that actually work.
or purchase in the EHHCS Bookstore
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Supplemental Content
Each Business Survival Kit includes a collection of supplemental resources created to make learning easier and implementation faster. You’ll get printable worksheets, bonus videos, templates, exercises, and practical tools that turn concepts into action—because ideas only change your business when you actually use them.
Creating Complex Simplicity
Crafting stories that connect with consumers
We all have that one story—the one we should’ve told, but didn’t. This is mine.
The Greatest Sales Story Never Told is part confession, part cautionary tale, and all-too-relatable for anyone who’s ever fumbled the bag when it mattered most.
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Brainstorming
Turning Problems into Possibilities
very business problem has a solution—you just haven’t found it yet. Discover practical brainstorming methods that help you break through mental roadblocks and find smarter answers faster.
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Schema
A Method for Communicating What You Really Do
This quick video breaks down how to explain your business in a way that actually connects (without sounding like a buzzword generator).
Perfect for service pros, consultants, and creatives who are tired of blank stares and lost leads.
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Demographics
Understanding Your Ideal Consumer
Your best customers leave clues. Learn how to recognize the habits, behaviors, and motivations that define your ideal consumer—and use those insights to build stronger connections, better marketing, and more loyal customers.
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Expectations
Turn Customer Doubts Into Strong Selling Point
Expectations helps you uncover the stereotypes and assumptions customers already have about your industry—and shows you how to flip them into compelling reasons to choose you instead. Learn how to address objections before they’re ever spoken and position your business as the obvious choice.
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Feedback
Dealing With Others Opinions
Feedback, put simply is: someones opinion of your business or your products. The key thing to remember is it in no way reflects on you as a person. To successfully deal with feedback, you need to separate the two.
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