Education For Established Business Owners
You didn’t lose your customers—they just got casual. Today’s buyers aren’t loyal, they’re cautious, broke, and burned out. They still like you… they’re just not throwing money at every brand that emails them four times a week.
This isn’t about working harder—it’s about working smarter. Learn how to engage casual consumers, adjust your strategy, and make them stick around—no guilt-tripping required.
Associated Content
basic
Brainstorming
(embracing the casual consumer)
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mini
Like A Good Neighbor
(embracing the casual consumer)
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Finding Your Betty
(converting casual consumers into super fans)
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Designed for busy owners who want to do more with what they have.
Basics give you short video content with a supplemental worksheet. It’s an excellent way to build a foundational understanding and the first steps to deeper learning.
Basics cover common business topics, and help you form a strong base on which you can build further.
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New Basics Drop