Concrete Solutions
for
Complicated Problems
answers the question...
okay....but how?
Every business owner faces the same two challenges: time and money.
There’s never enough time to learn everything you need to know, and every dollar you spend on the wrong solution is a dollar you can’t invest somewhere else.
Unfortunately, those challenges are often made even worse by the advice available online.
You’re surrounded by articles, YouTube videos, social media “gurus,” and AI-generated content telling you what you should do…
“Know your audience.”
“Build a strong brand.”
“Create better marketing.”
“Tell a compelling story.”
That’s all great advice.
But it rarely answers the question every business owner is actually asking:
“Okay… but HOW?”
That’s where the Business Survival Kits come in.
written
for
exhausted
owners
like you...
The Design Series takes that same practical approach to visual communication. Instead of telling you to “make it look better,” you’ll learn the principles professional designers use every day—from typography and layout to color, composition, storytelling, and branding—so you can create marketing that communicates clearly and gets noticed.
Every guide is written for real entrepreneurs, freelancers, consultants, creators, home-based businesses, and small business owners navigating today’s economy.
Because you don’t need more information.
You need answers.
Practical. Actionable. Affordable.
That’s what the Business Survival Kits were built to deliver.
branding
Get Your Sexy Back! is for self-employed, small, and home business owners who want to create better content, attract more customers, and build a stronger brand.
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content creation
After These Messages… shows you how to turn business stories into engaging short-form content...using nothing more than your phone
and a little creativity.
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story
Creating Complex Simplicity shows you how to turn complicated ideas into clear, engaging messages consumers actually understand.
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demographics
Who Loves Ya Baby? shows you how to identify your ideal consumer, understand what makes them tick, and communicate with them in ways that feel natural, authentic, and effective.