I work with self-employed, small, and independent business owners who are tired of being told they’re doing it wrong — when what they’re really tired of is being marketed at.

I don’t teach hacks. I don’t sell urgency, and I’m not interested in turning your business into a performance.

What I do is help people think clearly about what they’re building, why it matters, and how to communicate it without feeling fake, manipulative, or exhausted.

A calm place to think about business again.

I’ve spent decades working in branding, design, and marketing. Long enough to watch the industry get louder, faster, and less human.

Somewhere along the way, “helping businesses grow” turned into:

• constant optimization
•  borrowed personalities
• performative confidence
• and advice that works better for platforms than for people

Most of the folks I talk to aren’t failing. They’re just overloaded, overwhelmed and exhausted.

They’ve tried the tools. They’ve followed the advice. They’ve done what they were told — and it still feels off.

That’s not a motivation problem. That’s a systems problem.

I’ve seen what this

industry turned into.

My work is grounded in a simple idea:

Business should support the human running it — not consume them.

That belief shapes everything I build:

• the courses
• the frameworks
• the way I talk about marketing
•  and the things I deliberately refuse to do
  
  

I don’t believe clarity comes from shouting. I believe it comes from slowing down long enough to see what actually matters.

That philosophy is captured in something I call the Anti-Marketing Marketing Plan — not as a campaign, but as a way of thinking.

It’s a practical stance against:

• manipulative tactics
•  hype-driven positioning
• and the idea that louder automatically means better

Instead, it favors:

• coherence over scale
• trust over urgency
• long-term usefulness over short-term attention

You don’t need more tricks.

You need fewer contradictions.

Owner

BNI

Brea Chapter

Previous Affiliations & Associations

TEAM Referral Network

Chapter President

Placentia Chamber of Commerce

Placentia, CA

Anaheim Chamber of Commerce

Anaheim, CA

Letip international

Tip Master

How I Work

(And Why It’s Different)

Built for people,
not platforms

Everything I offer is designed to be:

• practical
•  human
• usable without a marketing department

That includes:

• Basics — focused foundations for thinking clearly about one problem
  at a time
• Courses — hands-on guidance for doing the work without losing your voice
• Content and commentary — honest conversations about what it actually feels like to run a business right now

No funnels.

No pressure.

No performative optimism.

If something here helps, use it. If you want to go deeper, that door is open.

What You’ll

Find Here...

Tools you can

actually use.

My work resonates most with people who:

•  run their own thing
•  care about doing good work
• don’t want to cosplay as a brand
•  and are tired of being told they need to “show up louder”

If you’re looking for shortcuts, this probably won’t be a fit. If you’re looking for clarity, steadiness, and a way to market your work without selling your soul — we’ll get along just fine.

You probably have a few questions. That's okay! Drop us a line with your questions. We will get back to you within 24 hours.