find

your

Betty

Cultivating more ideal consumers

Fine Print:

Scholarships are available for those who need it.

All instruction and work

is done IRL via Zoom

No software or expensive equipment as required or needed.

All learning materials specific to the mini course are provided.

Tired of all those shitty and disrespectful consumers? Hell yeah, ya’ are!!

Who hasn’t said, more than once, “ I need some better consumers”? We all have, no shame! You have consumers who are ideal for your business. Mine was Betty. She wasn’t perfect, but she was perfect for me.

You have a Betty too, and they’re already buying. We just need to find them and engage with them better.

What you do:

Look at your consumer base to determine the habits and behaviors that make someone ideal and perfect.

Outcome:

Develop a detailed and comprehensive business profile that acts as a road map to convert casual consumers to super fans.

Not Sure What Option Is Right...

Brainstorming

We all want to find the best, most innovative solution to our sales and marketing problems. We want to

Brainstorming helps you discover the best solution to the challenge before you by asking: What If?

Features

Some times, we need to see how others are working to resolve a challenge. We can glean insight from their solution.

Features put the problem into perspective through example.

Research

Part of having a robust and successful marketing strategy is knowing what separates you out. You need to stand out not blend in.

Market Research walks you through the process of making sure what you say and is unique.

Challenges

How do you know if something that you’re doing is working? How do we know it’s the right solution, the one we need? Challenges!

Challenges put your renewed skills and thinking to the test.

Lectures

There’s more than just doing drills and building skills to learning. You need context. You need to know the why.

Lectures give you the background, the context and the why to really solidify and deepen your learning.

Skill Building

You’ve got the chops.  This isn’t your first day at the rodeo. You know what your doing, you just need to put them use differently. In a more modern way.

Skill Building takes you step by step through the process of modernizing your skills.