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On Demand Learning
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methods of education:
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Basics
Foundational Learning
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Winter
23/24
Semester:
marketing
Networking
sales
department:
2313
course no,
Consumers
and
Demographics
subject:
subjects
2024
Finding
Your
Betty
unit
Cultivating more ideal consumers
We all have a type of consumer that, well…if we’re being completely honest, we love more than the others. They’re perfect for our business. They are a dream come true and working with them never feels like work. Mine was Betty. She was my ideal consumer. I wouldn’t mind having one hundred just like her.
In this unit we find your Betty. Yours might be a Beth, Pat or Mike. However, what they all have in common is they possess the traits, habits and behaviors you are looking for in new consumers. We look at your consumers, assess what it is you love about them, and how we can foster and develop those in new consumers.
We will find your Betty, wherever or whoever they are.
what you learn:
Determining who you're ideal consumer is
and why you're right for them.
Assessing your current base to determine the habits, behaviors and traits you want
to foster in new consumers.
Learn how to speak your ideal consumers in a way that they hear, understand and react to.
What You Get
150+ page Reference Guide
All prerecorded lecture content
Access to supplemental and bonus content
Assistance and support as needed
On Demand Learning
Units
6 - 6
<
>
You want to learn, but you don’t have the time to commit to a consistent schedule; then units are exactly what you need.
Units are the same content used in the course, without the regular, face to face, Office Hours meetings. Work at your own pace, get the education you need and want, make content you’re proud of; without sacrificing anything.
Get all of the same learning you would in a course.
- All the skill building and step by step instruction you’d get
from a course. - The entirety of Lectures and Features content
- Every challenge, brainstorming, blue sky and/or creative thinking.
- Each and every self assessment to help you truly understand
and apply what you learned. - All of research and development learning and exploration.
- To put it simply; if it’s covered in the course, it’s in the Reference Guide!
$200
What You Get
150+ page Guide Book
All 40 hours of prerecorded video lecture content
Access to supplemental and bonus content
Assistance and support as needed by email.
Basics
Foundational Learning
You want to learn to make content, but you don’t have the time to commit to a consistent schedule; then units are exactly what you need.
It’s the same content used in the course, without the regular Office Hour meetings. Work at your own pace, get the education you need and want, make content you’re proud of; without sacrificing anything.
Free*
*join the tribe and get all Basics for free!
Get Now
allow me
MYSELF
to introduce
I feel strongly that it’s a duty to give back, to assist those who come after us. To share with them the skills we learned, the secrets to our success. More importantly, to share our failures. To give them an understanding of how to overcome.
It quickly became apparent that education is a business. Students, like consumers, were seen as revenue sources. Students, like consumers had a dollar value. They weren’t seen as the building blocks to a stronger, better institution. Things are still the same, which is why I wanted to change it.
Join me and we'll take your existing skills and apply them in new and exciting ways. Take your sales and marketing higher. Get the ROI you want and desire, in ways that make sense and are easy to apply!
e.h. howard
Instructor
Join
The Tribe
