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Toolbox
utility belt
expectations
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e.h. howard
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As a business we need to be ready for any and every thing that comes at us. We need to be prepared for any eventuality. That's where your business toolbox comes in. It's a metaphorical container for all your experiences. A place you can tap into when you need it.
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When I talk about your toolbox, it can be a metaphorical one, however; I think there’s another way to think about it and to really punctuate better its function, to think about it as your utility belt…
It really doesn’t matter what we call it,what it really is, is a receptacle for experiences. Ones designed to push us a bit out of our comfort zones.
Being well rounded allows us to really and truly help consumers. It gives us a starting point to talk to people. One that takes the focus of you.
If our utility belt is a container for our experiences, In order to fill it, seems like we’d need to have experiences. Let's get into it, shall we?
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Expectations taint every interaction we have with a consumer. The form that an experience takes depends on the expectation that consumer has. We spend a good portion of of time in sales either reinforcing positive expectations or breaking down negative ideas.
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There is a method to converting consumers. Sadly they don't find us one day on a lark, then hang around. We need to work with them over time to get them to understand who we are and what we do. While it's still work to convert consumers, there's an easier way to do that.
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Sometimes we need to think "outside the box". You hear it all the time, but no-one shows you how. In this video learn about brainstorming , blue sky thinking and more creative ways to solve problems and issues all businesses face.
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If you're like me, it can feel at times as if you're spinning your wheels and not making any headway. While it can "feel" that way, that might not be the case. The best way to check ourselves is to keep track of our time.
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You can't be in business without setting goals. The challenge is not in setting goals, it's in achieving them. In this video we discuss how to set achievable goals and develop a method to achieve them with an action plan.
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