Running a business doesn’t come with an instruction manual—but it should. That’s the idea behind the Design Series.
Each guide and Mini Course tackles one specific business challenge using practical advice, real-world examples, and a healthy dose of common sense.
No buzzwords. No guru nonsense. Just straightforward ideas you can put to work immediately to make your business more memorable, more profitable, and a whole lot easier to navigate.
focus on
one specific business topic...
using simple language, and your business
branding
content creation
marketing
word of mouth (networking)
Understanding the Difference Between the Design Series Business guides and Mini Courses
Not everyone learns the same way. Some people want to grab a workbook, make a cup of coffee, and work through it at their own pace. Others like having someone guide them, answer questions, and help them apply the ideas to their own business.
That’s exactly why the Design Series comes in two formats.
The good news? They both teach the same philosophy. They simply take different paths to get you there.
or
mini courses
both teach
the same philosophies
They simply take different paths
to get you there.
Same Destination.
Different Journey.
No matter which option you choose, you’re learning the same Design Series approach.
Both versions are designed to help you think differently, make smarter decisions, and build a stronger business without needing a marketing degree—or a Silicon Valley budget.
The difference isn’t what you’ll learn.
It’s how you’d like to learn it.
Design Series
Business guides
Learn on Your Own
Business guides are self-paced workbooks designed for business owners who like learning on their own schedule. Think of them as practical field guides—not textbooks.
Each guide focuses on one specific business topic using simple language, real-world examples, illustrations, worksheets, and exercises you can complete whenever you have the time. No deadlines. No pressure. No complicated marketing jargon.
If you’re the type of person who likes highlighting pages, making notes in the margins, and revisiting ideas whenever inspiration strikes, the Business guides were made for you.
Business guides are perfect if you:
Prefer learning independently
Want an affordable way to sharpen your business skills
Like worksheets and hands-on exercises
Enjoy working at your own pace
Want something you can reference again and again
Either way, you’ll leave with practical tools you can put to work immediately.
Design Series
Mini Courses
Learn With Me
Mini Courses cover the same core topic—but instead of reading everything yourself, we’ll work through it together.
Each Mini Course includes a live Zoom session where I’ll explain the concepts, answer questions, share stories from real clients, and show you how to apply everything directly to your own business.
You’ll still receive the workbook, but you’ll also benefit from discussion, coaching, examples, and personalized feedback that simply isn’t possible inside a self-paced guide.
Mini Courses are perfect if you:
Learn best by seeing and hearing ideas explained
Want to ask questions along the way
Appreciate real-time feedback
Like interactive learning
Want help applying the material to your specific business
Still Not Sure?
Here’s a simple way to think about it.
Choose a Business guide if you enjoy teaching yourself.
You like working through ideas at your own speed, coming back when you have time, and learning without anyone looking over your shoulder.
Choose a Mini Course if you’d rather have a guide.
We’ll walk through the material together, you’ll be able to ask questions, and I’ll help you connect the ideas directly to your business.
Either way, you’ll leave with practical tools you can put to work immediately.
Book An
Info Session
Book Now
Book a free, no-pressure information session and we’ll talk through your goals, answer your questions, and help you choose the option that makes the most sense for your business—no sales pitch, just honest advice.