Course Guide
2024
a few words
FUTURE WILL BE TELEVISED
Creating short form sales video content
DON'T GIVE 'EM UGLY
Crafting static images and posts that connect
MEET E.H. HOWARD
Six Week Courses
THEY'RE NOT PERFECT
Converting Ideal Consumers
EVERYONE MOUNTAIN
Cultivating Your Core Consumers
Four Week Courses
DROP ME A LINE
Questions
Welcome!
to the school
The E.H. Howard Correspondence School is unlike anything you’ve ever experienced. You can’t find another school like it, they simply don’t exist!
Here at EHHCS we have one goal: to take your existing skills and turn them up to eleven! Learn how to apply them in new, exciting and modern ways. In short we help you be the business you could be, should be. Desire to be!
The EHHCS offers courses every self-employed, small or home business needs:
Branding
Design
Sales
Marketing
Networking
All designed to teach you in ways that make sense to you. So don’t hesitate, get started today!
E.H. Howard
methods of education:
Courses
individual instruction
for experienced owners
Get the accountability and partnership that comes from a formal course; but with a real, tangible and meaningful outcome.
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Unit
GUIDED instruction
for established owners
No time for formal education, but still want the depth and rigor that come from a course? Then Units are for you!
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Guides
DIY CONTENT
for seasoned owners
Some times, you just need a quick Review to update your killer skills.
Learn more
Basics
Introductory Content
for all business owners
Foundational principles, ideas and skills that incite and inform business
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a few words from E.H. Howard
Making The Road
Ahead Easier...
When I was a kid, like five or six; we’d always head “downtown” to Main Street to shop. It was always an experience. It was a different time. A time before malls, or on-line shopping. Layaway, catalogs, and phone orders was how business was done. Some might say it was a simpler time. Who am I to judge, it’s the difference between Jimmie’s or sprinkles. I prefer to say different and leave it there.
Even back then, I couldn’t imagine anything better than owning a business. It seemed like the pinnacle of success. Being your own boss. Working hard and seeing that work rewarded. There was a level of respect, from both consumers and owners. Shopping was different because you felt you were helping a neighbor. You were supporting the community.
Every self-employed, small or home business owner knows that feeling. It’s a shared experience with each other. It’s a feeling one we share with consumers. All of us are looking for the same thing.
...owning a business was, in my mind,
the pinnacle of success...it didn't get better than that..
Learn More About E.H. Howard
Six Week Course
the future
will be
televised
It's No Longer A Choice,
You Have To Make Content
Winter
23/24
Semester:
marketing
design
branding
department:
2315
course no,
Content
Creation
subject:
Course description:
Look, I get it. I got to the game rather late myself. It’s something I struggled with, eventually realizing that it’s a better late than never situation. We’re at a point where you don’t have a choice; you have to be making content.
I’m not suggesting you need to do a daily reaction show on YouTube, but you need to be marking shorts! Shorts, Reels, TikToks…it’s the same thing. A one minute video that sells you something. They’re the modern day equivalent of local tv commercials from the days of UHF.
The question your asking yourself is: how do I do it? Wonder no more! The best part is; you don’t expensive equipment, or fancy studios; all you need is your phone
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methods of education:
Courses
One-2-One Learning
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Units
On Demand Learning
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Reference Guides
DIY Learning
Learn More
Basics
Foundational Learning
Learn More
What People
Are Saying
"who knew you could do all that with just your phone! It's giving me ideas...
-Kyle P. | Pismo Beach
"when he said, anyone can do it...I didn't think he meant me!"
-Manny P. | Titled Acres
"I didn't know it was so easy to become one them influencers ya hear all about"
-Margaret G. | Bueno Viejo
"well, you certainly get something out this..."
- Pearl F. | West Village Bluffs
Six Week Course
methods of education:
Courses
One-2-One Learning
Learn More
Units
On Demand Learning
Learn More
Reference Guides
DIY Learning
Learn More
Basics
Foundational Learning
Learn More
There's a game everyone plays, whether they want to or not - The Social Media Engagement Game! Every business owner wants more growth, to see more consumers, to expand their reach and horizons.
We all want more engagement, however, the question is how do you do it? Is there a way to create images and posts that get the attention of your core consumers and moves them to purchase? Yes there is
Don't Give
'Em Ugly
Course description:
Creating social media posts and imagery that connects
Winter
23/24
Semester:
marketing
design
branding
department:
2314
course no,
Learn More
What People
Are Saying
'TBH...I've never looked so good..
- Marsha F. | Uptown Springs
"I wasn't aware how unattractive my posts were...
"I had no idea I could do so much with a phone!"
- Kyle S. | Huntington Beach
- Timmy H. | Anaheim Acres
"...it really is so easy, anyone can do it. Even Me!"
"So Much Fun!"
- Bethany A. | Laguna Hot Springs
- Marilyn H. | Dry Desert Springs
Four Week Course
methods of education:
Courses
One-2-One Learning
Learn More
Units
On Demand Learning
Learn More
Reference Guides
DIY Learning
Learn More
Basics
Foundational Learning
Learn More
We all have a type of consumer that, well…if we’re being completely honest, we love more than the others. They’re perfect for our business. They are a dream come true and working with them never feels like work. Mine was Betty. She was my ideal consumer. I wouldn’t mind having one hundred just like her.
In this course we find your Betty. Yours might be a Beth, Pat or Mike. However, what they all have in common is they possess the traits, habits and behaviors you are looking for in new consumers. We look at your consumers, assess what it is you love about them, and how we can foster and develop those in new consumers. We will find your Betty, wherever they are.
Finding
Your
Betty
Course description:
Cultivating ideal consumers
Winter
23/24
Semester:
marketing
Networking
sales
department:
2313
course no,
Learn More
Consumers
and
Demographics
subject:
What People
Are Saying
'TBH...I've never looked so good..
- Marsha F. | Uptown Springs
"I wasn't aware how unattractive my posts were...
"I had no idea I could do so much with a phone!"
- Kyle S. | Huntington Beach
- Timmy H. | Anaheim Acres
"...it really is so easy, anyone can do it. Even Me!"
"So Much Fun!"
- Bethany A. | Laguna Hot Springs
- Marilyn H. | Dry Desert Springs
Four Week Course
Semester:
only fools climb
Winter
23/24
course no,
2312
department:
everyone
mountain
Converting the
Casual Consumer
marketing
Networking
sales
Consumers
and
Demographics
subject:
Course description:
We all have those consumers who, for whatever reason, are keeping it casual. They could be a more regular consumer, they could be a Super Fan. For some reason they’re not. They are the largest part of our consumer base and the easiest to convert to a Super Fan. They possess the traits, habits and behaviors we’re seeking. They just haven’t found a reason to commit.
In this course, we look at who our core consumer is. What attracts them, what engages them. We discuss what might be stopping them from becoming a Super Fan and how we can counter those hesitations.
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methods of education:
Courses
One-2-One Learning
Learn More
Units
On Demand Learning
Learn More
Reference Guides
DIY Learning
Learn More
Basics
Foundational Learning
Learn More
What People
Are Saying
'TBH...I've never looked so good..
- Marsha F. | Uptown Springs
"I wasn't aware how unattractive my posts were...
"I had no idea I could do so much with a phone!"
- Kyle S. | Huntington Beach
- Timmy H. | Anaheim Acres
"...it really is so easy, anyone can do it. Even Me!"
"So Much Fun!"
- Bethany A. | Laguna Hot Springs
- Marilyn H. | Dry Desert Springs
QUESTIONS?
got
You probably have a few questions. That's okay! Drop us a line with your questions. We will get back to you within 24 hours.