Winter
23/24
Semester:
marketing
design
branding
department:
2315
course no,
DEsign &
Content Creation
subject area:
Courses
One-2-One Learning
Units
On Demand Learning
Reference Guides
DIY Learning
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WINTER | SPRING
It's No Longer A Choice,
You Have To Make Content
the future
will be
televised
unit
Back in the day, when I was knee high; it was a golden age for TV commercials. It was an unprecedented era. A time when you actually wanted to watch the commercials. You were sad if you missed them. Can you even imagine that?!?
Out of all those commercials. There were none that stood out more. None that stuck with you, engaged with you better, than local business commercials. They were crazy, unique and they stuck with you. To this day, you can still recite them. That’s a good thing. Sadly, those days are long gone....or are they?
what you learn:
- Step by step instruction in how to create, shoot and product short form video content...on your phone!
- How to write effective sales copy that translates to a video script
- Learn the basic principles of design for video content.
You don’t need a lot of equipment, a cast or a crew. All you need is an idea and a phone!
Thanks to the internet, every business can (and should) create their own commercials. Nowadays, we call them Shorts, Reels or TikToks. Whatever you call them, the idea is the same: Short sales form content that engages consumers. You don’t need a lot of expensive equipment. You don’t need a cast or crew. All you need is an idea and a phone!
In this Unit we look at, discuss and learn how to create short form sales content. We talk about crafting a story that’s short, sweet and connects. We discuss how to not only engage a consumer, but how to stay easy to remember and hard to forget.
We look at what equipment you need (none-you have all you need in your hand) to create all forms of content. We discuss how to frame, light and design your content. Finally, we look at how do we know it was successful, as we assess and explore using analytics.
It’s everything you need to jump start your sales and growth!
6 - 6
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>
Units
On Demand Learning
You want to learn to make content, but you don’t have the time to commit to a consistent schedule; then units are exactly what you need.
It’s the same content used in the course, without the regular Office Hour meetings. Work at your own pace, get the education you need and want, make content you’re proud of; without sacrificing anything.
Get all of the same learning you would in a course.
- All the skill building and step by step instruction you’d get
from a course. - The entirety of Lectures and Features content
- Every challenge, brainstorming, blue sky and/or creative thinking.
- Each and every self assessment to help you truly understand
and apply what you learned. - All of research and development learning and exploration.
- To put it simply; if it’s covered in the course, it’s in the Reference Guide!
$200
Buy Now
What You Get
150+ page Study Guide
All 40 hours of prerecorded video lecture content
Access to supplemental and bonus content
Assistance and support as needed by email or SMS
Basics
Foundational Learning
You want to learn to make content, but you don’t have the time to commit to a consistent schedule; then units are exactly what you need.
It’s the same content used in the course, without the regular Office Hour meetings. Work at your own pace, get the education you need and want, make content you’re proud of; without sacrificing anything.
Free*
*join the tribe and get all Basics for free!
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Join
The Tribe
allow me
MYSELF
to introduce
I feel strongly that it’s a duty to give back, to assist those who come after us. To share with them the skills we learned, the secrets to our success. More importantly, to share our failures. To give them an understanding of how to overcome.
It quickly became apparent that education is a business. Students, like consumers, were seen as revenue sources. Students, like consumers had a dollar value. They weren’t seen as the building blocks to a stronger, better institution. Things are still the same, which is why I wanted to change it.
Join me and we'll take your existing skills and apply them in new and exciting ways. Take your sales and marketing higher. Get the ROI you want and desire, in ways that make sense and are easy to apply!
e.h. howard
Instructor
