Concrete Solutions
for
Complicated Problems
answers the question...
okay....but how?
Every business owner faces the same two challenges: time and money.
There’s never enough time to learn everything you need to know, and every dollar you spend on the wrong solution is a dollar you can’t invest somewhere else.
Unfortunately, those challenges are often made even worse by the advice available online.
You’re surrounded by articles, YouTube videos, social media “gurus,” and AI-generated content telling you what you should do…
“Know your audience.”
“Build a strong brand.”
“Create better marketing.”
“Tell a compelling story.”
That’s all great advice.
But it rarely answers the question every business owner is actually asking:
“Okay… but HOW?”
That’s where the Business Survival Kits come in.
written
for
exhausted
owners
like you...
These guides are designed to replace vague theory with practical answers. Every lesson breaks complex business and design concepts into clear, actionable steps you can start using immediately. No filler. No buzzwords. No twenty-hour courses packed with information you’ll never use.
Whether you’re trying to build your brand, improve your marketing, create better visuals, attract more customers, or simply make smarter business decisions, every Survival Kit is built around one simple goal:
Give you concrete solutions that save time, save money, and help you avoid costly mistakes.
You don’t
need more
information
You need answers.
The Design Series takes that same practical approach to visual communication. Instead of telling you to “make it look better,” you’ll learn the principles professional designers use every day—from typography and layout to color, composition, storytelling, and branding—so you can create marketing that communicates clearly and gets noticed.
Every guide is written for real entrepreneurs, freelancers, consultants, creators, home-based businesses, and small business owners navigating today’s economy.
Because you don’t need more information.
You need answers.
Practical. Actionable. Affordable.
That’s what the Business Survival Kits were built to deliver.
branding
Get Your Sexy Back! is for self-employed, small, and home business owners who want to create better content, attract more customers, and build a stronger brand.
Learn More
content creation
After These Messages… shows you how to turn business stories into engaging short-form content...using nothing more than your phone
and a little creativity.
Learn More
story
Creating Complex Simplicity shows you how to turn complicated ideas into clear, engaging messages consumers actually understand.
demographics
Who Loves Ya Baby? shows you how to identify your ideal consumer, understand what makes them tick, and communicate with them in ways that feel natural, authentic, and effective.
branding
Included with Every Business Survival Kit
Get Your Sexy Back!
Your business isn’t broken. It’s just a little neglected.
Somewhere between serving customers, paying bills, and surviving whatever fresh nonsense the economy threw at you this week, you stopped talking about what makes your business special. Not because you forgot. Because you’ve been busy doing the work.
Get Your Sexy Back! is a practical Business Survival Kit designed for self-employed, small, and home business owners who want to create better content, attract more customers, and build a stronger brand without becoming a full-time influencer.
Through real-world exercises, creative challenges, and no-nonsense business lessons, you’ll rediscover what makes your business unique and learn how to turn that into content that gets attention and drives sales.
Completely self-paced and self-contained, there’s nothing else to buy and no expensive upgrades waiting around the corner. You’ll also gain access to free companion resources, videos, worksheets, and supplemental content designed to help you go deeper.
Stop blending in. Start standing out. It’s time to get your sexy back.
Included with Every Business Survival Kit
content creation
After These Messages
A Business Survival Kit for Creating Shorts, Reels & TikToks
Remember when local TV commercials ruled the airwaves? They were memorable, packed with personality, and somehow impossible to forget. Today, Shorts, Reels, and TikToks are the modern version of those classic commercials, giving self-employed, small, and home business owners an affordable way to attract attention, connect with customers, and grow their businesses.
After These Messages… shows you how to turn everyday stories, experiences, and expertise into engaging short-form content that feels authentic, effective, and uniquely you.
This self-paced Business Survival Kit is completely self-contained, with nothing else to buy and no expensive equipment required. Inside, you’ll find practical lessons, worksheets, challenges, and real-world examples designed to help you create better content using nothing more than your phone and a little creativity.
You’ll also gain access to free supplemental resources and companion content that expand on the lessons inside. No confusing jargon. No influencer nonsense. Just practical strategies to help you get more eyes on your business, tell better stories, and create modern-day commercials that actually work.