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DIY content for
owners like you...
to know me,
is to love me...
We all want to be memorable. Easy to remember. Hard to forget
We trust that when consumers need us, they’ll remember us and where us accurately.
As self-employed, small or home businesses we don’t have the time for massive sales and marketing like big business…
Our go to is networking and referrals.
The core idea running through both of those is: word of mouth.
The idea that someone loves and understands your business enough to tell other like minded consumers about it, in an effort to get them to buy. It’s like having an unpaid sales ad marketing team.
I mean that’s how is supposed to work, but that doesn’t mean it always does.
It can almost feel like the universe has to aligned in just the right way,
and if luck is in your side…
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Doin’ It His Way…
For over thirty years, I’ve worked in and for small businesses.
My first job was a stock boy, leading me to becoming a retail associate. From there decades of freelancing in a number of creative fields. All of it leading to eventually owning and running one of Orange County’s premiere design and marketing studios.
I’ve been doing it for a long time.
That’s a good thing...
More About E.H. Howard
Use It or Lose It...
Two decades of working in education give you a different insight. I’ve had some amazing teachers, but they were stuck in a system that didn’t work.
To truly learn, you need to process what you’ve learned and apply it. Make it part of your skill set.
That’s how it used to be…
and that’s a good thing.
Use It or Lose It...
You may not have noticed, but there a lot of content out there. There’s more and more every day. It’s a content tsunami.
You think with all that content; there’d be more of it that spoke to the challenges and needs to middle aged, Gen-X business owners. Sadly there isn’t. Well, maybe saying wasn’t instead of isn’t is more accurate because…
now there is!