marketing
design
branding
department:
2315
course no,
DEsign & Content
Creation
subject area:
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courses
mini courses
crash courses
Education For Established Business Owners
It's No Longer A Choice,
You Have To Make Content
course
we'll be right back...
after
these
messages
Six Week Course
You don’t need a lot of equipment, a cast or a crew. All you need is an idea and a phone!
Thanks to the internet, every business can (and should) create their own commercials. Nowadays, we call them Shorts, Reels or TikToks. Whatever you call them, the idea is the same: Short sales form content that engages consumers. You don’t need a lot of expensive equipment. You don’t need a cast or crew. All you need is an idea and a phone!
In this course we look at, discuss and learn how to create short form sales content. We talk about crafting a story that’s short, sweet and connects. We discuss how to not only engage a consumer, but how to stay easy to remember and hard to forget.
We look at what equipment you need (none-you have all you need in your hand) to create all forms of content. We discuss how to frame, light and design your content. Finally, we look at how do we know it was successful, as we assess and explore using analytics.
It’s everything you need to jump start your sales and growth!
- Multi-functional sales copy that you can use for
a variety of proposes. - Deeper understanding of your consumer and how to engage them better and more effectively.
- At least two (02) short form videos that can be immediately uploaded to social media.
Outcomes:
- Weekly Office Hours* meetings via Zoom
- 150+ page Study Guide
- All prerecorded video lecture content
- Access to supplemental and bonus content
- Assistance and support as needed
*Office Hours are our time to meet. We meet six (06) times for the duration of the course. Office Hours run a minimum of one (01) hour, and no more than two (02) hours.
During Office Hours we will:
Answer any questions you have.
Review your work.
Discuss the lecture topics in greater detail.
Help and assistance as needed.
What you get:
Fine Print
This is not a degree program. You will not receive any credit or certifications upon completion of the program.
This course is not software specific. You will not learn how to use any over the counter programs from companies like Adobe or Canva. You will learn the skills, ideas and design principles that transcend software.
Scholarships are available for those who need it.
All instruction and work is done IRL via Zoom
No software or expensive equipment as required or needed.
All learning materials specific to the mini course are provided.
what you learn:
- Reassess and re-evaluate your business, what you do why you do it to tight and refine your messaging.
- Assess our consumer base to better understand who they are, how to engage and motivate them to purchase, purchase more and share the experience.
- Write multi-functional, sales focused, purpose driven, stories that can be used as the foundation for marketing, website and content creation purposes.
- How to translate your business sales stories into a dynamic and exciting script that sells your business and your offerings.
- How to design and craft short form sales content (Shorts, Reels and TikToks) that engage, excite and motivate your consumers to action.
- How to leverage all of that to improve referrals, increase qualified referrals and give your networking partners something to share.
$750
06 Weeks | Weekly Sessions
In addition to personalized instruction,
every mini course includes:
Work on your schedule; day's, nights or weekends.
150 page study guide
Supplemental content, print and video
Assistance as needed for (30) days.
7 - 7
<
>
nothing less
than you deserve
What's In It For You?
You Get...
Brainstorming
We all want to find the best, most innovative solution to our sales and marketing problems. We want to
Brainstorming helps you discover the best solution to the challenge before you by asking: What If?
Lectures
There’s more than just doing drills and building skills to learning. You need context. You need to know the why.
Lectures give you the background, the context and the why to really solidify and deepen your learning.
Challenges
How do you know if something that you’re doing is working? How do we know it’s the right solution, the one we need? Challenges!
Challenges put your renewed skills and thinking to the test.
Research
Part of having a robust and successful marketing strategy is knowing what separates you out. You need to stand out not blend in.
Market Research walks you through the process of making sure what you say and is unique.
Skill Building
You’ve got the chops. This isn’t your first day at the rodeo. You know what your doing, you just need to put them use differently. In a more modern way.
Skill Building takes you step by step through the process of modernizing your skills.
Join The Tribe
These days you hear a lot about privilege. Not always in the most positive of ways. However, it’s not a bad word. It can be a good thing, like when you join my Tribe!
When you join, you get a ton of members only content. Content designed to specifically help you face the challenges and problems that come at you every day.
It’s everything you need, when you need it!