(Individualized Learning)

marketing

like a

good

neighbor

Reconnecting with your core consumer
to improve engagement and retention.

Fine Print:

All instruction and work

is done IRL via Zoom

 

No software or expensive equipment as required or needed.

You’re not just another business—you’re a hidden gem, and your loyal customers know it. The key to growth isn’t chasing strangers; it’s doubling down on those who already love you.

 

In this Mini course, we explore how to dig into the habits and preferences of your core and casual consumers. By understanding what drives them, you’ll learn how to elevate casual interest into full-on fandom. The result? Clear consumer profiles, stronger marketing strategies, and a growing base of repeat buyers who don’t just purchase—they promote.

 

 

what you do:

Dive deep into the habits and behaviors of your core and casual consumers to discover what makes them tick and how you can engage with them more effectively.

 

outcome:

Develop detailed consumer profiles that clearly illustrate the types of consumers you want to attract and work with. This will help you tailor your marketing strategies and improve engagement, ultimately leading to increased sales and a loyal customer base.

mini courses

Won't change how you do it,

but will make it easier to do it.

There's someone

who gets you

really gets you

now

QUICK apply

 

$75

01 session | 04 hours

Work on your schedule; day's, nights or weekends.

Work on your schedule; day's, nights or weekends.

In addition to personalized instruction, every mini course includes:

PDF study guide

Access to Basics video

Assistance as needed for (10 ) days.

on your schedule

days, nights

and weekends

What's In It For You?

You Get...

Brainstorming

Features

Research

We all want to find the best, most innovative solution to our sales and marketing problems. We want to

 

Brainstorming helps you discover the best solution to the challenge before you by asking: What If?

Some times, we need to see how others are working to resolve a challenge. We can glean insight from their solution.

 

Features put the problem into perspective through example.

Part of having a robust and successful marketing strategy is knowing what separates you out. You need to stand out not blend in.

 

Market Research walks you through the process of making sure what you say and is unique.

Challenges

Lectures

Skill Building

How do you know if something that you’re doing is working? How do we know it’s the right solution, the one we need? Challenges!

 

Challenges put your renewed skills and thinking to the test.

 

There’s more than just doing drills and building skills to learning. You need context. You need to know the why.

 

Lectures give you the background, the context and the why to really solidify and deepen your learning.

You’ve got the chops.  This isn’t your first day at the rodeo. You know what your doing, you just need to put them use differently. In a more modern way.

 

Skill Building takes you step by step through the process of modernizing your skills.

the DL on feedback and critique

How This Goes Down

  1. Apply (Pick your poison.)
    If you’re the type who hates on-line forms with the fire of a thousand suns, fill out the PDF application (get it here) and email it to apply@ehhoward.com like it’s 1998 and we’re all still waiting for AOL to dial up.

    If you’re a cool, hip Gen X-er who has embraced the future just enough to tolerate the internet, skip the paperwork circus and apply at below instead. Either way, look at you—taking action. Bravo, rebel.


  2. The 15-Minute Vibe Check
    Once we get your application, we’ll schedule a short video Meet & Greet with E.H. Howard. You’ll ask questions, E.H. will ask questions, we’ll trade a little sarcasm and see if we’re a good fit.

    Just to be clear, this doesn’t need to turn into Love Connection. We’re not looking for a soulmate—we just want to make sure E.H. can help get you where you need to go. If we’re a match, we’ll pick a weekly meeting time that works.


  3. Pay What We Agreed On (No game shows.)
    After the vibe check, you’ll receive an invoice for your first payment—exactly what we discussed.

    I’m not Monty Hall and this isn’t Let’s Make a Deal. The price is the price. Capeesh?


  4. Refunds & Cancellations
    Look, this isn’t a gym membership where you need a notarized breakup letter to cancel, but we’re not pushovers either. Your appointment time is reserved just for you, and last-minute changes make it impossible to offer that spot to someone else who’s actually ready. Here’s how it works:

    • Cancel in writing at least 24 hours before your session → Full refund.
    • Cancel 12 hours before → 50% refund.
    • Cancel 6 hours before → 25% refund.
    • Ghost us / No show = No refund. (This is business therapy, not hide-and-seek.)


  5. Get the Goods
    Once your payment is processed, you’ll unlock your course materials so you can actually show up prepared. Bring curiosity, bring questions, bring that “I’m finally doing this” energy. You don’t have to be perfect. You just have to show up ready to work.

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