Back in the day, when I was knee high; it was a golden age for TV commercials. It was an unprecedented era. A time when you actually wanted to watch the commercials. You were sad if you missed them. Can you even imagine that?!?

Out of all those commercials. There were none that stood out more. None that stuck with you, engaged with you better, than local business commercials. They were crazy, unique and they stuck with you. To this day, you can still recite them. That’s a good thing.  Sadly, those days are long gone....or are they?

Thanks to the internet, every business can (and should) create their own commercials. Nowadays, we call them Shorts, Reels or TikToks. Whatever you call them, the idea is the same: Short sales form content that engages consumers. You don’t need a lot of expensive equipment. You don’t need a cast or crew. All you need is an idea and a phone!

In this Unit we look at, discuss and learn how to create short form sales content. We talk about crafting a story that’s short, sweet and connects. We discuss how to not only engage a consumer, but how to stay easy to remember and hard to forget.

We look at what equipment you need (none-you have all you need in your hand) to create all forms of content. We discuss how to frame, light and design your content. Finally, we look at how do we know it was successful, as we assess and explore using analytics.

It’s everything you need to jump start your sales and growth!

On Demand Learning

You want to learn to make content, but you don’t have the time to commit to a consistent schedule; then units are exactly what you need.

It’s the same content used in the course, without the regular Office Hour meetings. Work at your own pace, get the education you need and want, make content you’re proud of; without sacrificing anything.

Get all of the same learning you would in a course.

• All the skill building and step by step instruction you’d get
  from a course.
• The entirety of Lectures and Features content
• Every challenge, brainstorming, blue sky and/or creative thinking.
• Each and every self assessment to help you truly understand
  and apply what you learned.
• All of research and development learning and exploration.
• To put it simply; if it’s covered in the course, it’s in the Reference Guide!

What You Get

150+ page Study Guide

All prerecorded video lecture content

Access to supplemental and bonus content

Assistance and support as needed by email or SMS

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