foundational learning

as seen on TV

There needs to be base understanding of something, before you can build upon it. In this set of curated Basics, you’ll find what you need to get you started on the path of making content.

Let's be sociable!

WTF Is Social Media?

For most self-employed, small or home businesses the internet is the only avenue open to us. We have limited resources, making the web a major tool for us.

In this BASICS, we start learning the process of being a success on the web!

Creating complex simplicity

Crafting Sales Copy That Connects

With Consumers

Story is how the world moves. We tell all kinds of stories for all kinds of reasons. However, sales stories; they need to have a specific purpose. A real reason for being. That's a different kind of story.

Let's discuss....

Who Loves ya baby?!

Demographics for self-employed, small

and home businesses

Most businesses think demographics isn’t for them. That it’s a Big Business idea. One that doesn’t scale down to their level.

In this video we discuss how to do just that. Let’s look at what demographics tell us. How we can use that information to our advantage, while we learn to ramp up our sales and marketing.  Let’s get into it deeper, shall we?