stop lookin' for a needle in a haystack

EMBRACING

Your tribe

It’s a common situation it happens all the time. You meet a new partner. They eventually and inevitably will ask you: who’s your consumer?

 

You might be the kind of owner that says: Everyone! Maybe you’re the owner that paints with a broad brush with phrases like: women over forty, veterans, health conscious. Those terms describe everyone and no one. How can anyone know if someone is right for your business? With those descriptions it’s like looking for a needle in a haystack.

 

 

 

We never want to say no to anyone. Everyone is welcome to buy. However, if we want to create sustainable, long term growth we need to be specific about who we can help.  The more detail we can give our network of associates, the better their ability of connecting us with the right people. The key to growth is specificity.

 

In this course, we look at, discuss and learn how to identify and describe our core consumer.  Learn how to engage with them in ways that get their attention

who’s your consumer?

• Learn the skills and principles needed to create sales and marketing posts that connect.
• Develop the skills for writing short and direct copy for posts and marketing materials.
• Learn the basics design principles needed for image creation and manipulation...on your phone!