Course

Don't Give

'Em Ugly

Winter

23/24

Semester:

marketing

design

branding

department:

2315

course no,

DEsign

& Content

Creation

subject area:

Crafting images and posts that connect

Selling and marketing your business is constant work. To say that social media changed things is an understatement.  These days your business is judged by what you say and the images you present on-line. Consumers are making immediate purchasing decisions based on what they see and how it engages them.

 

In this course, we look at what you need to create engaging imagery and copy for all your social media posts. It's a visual world and the images you present give consumers vital information they need to know about you and your business.

 

We learn how to tell a story. One that's short, sweet and effective. We explore the basic structure of a lede and how we can use it to sell our offerings and services.

 

We look at the elements that go into crafting a great image. We discuss the basics of composition, lighting, design and color correction. We do it all without expensive equipment. All you need is your phone!

 

It’s everything you need to jump start your sales and growth!

 

Courses are designed for the self-employed, small business owner who craves more direct instruction and input.

topics covered:

$600

  • Learn the skills and principles needed to create sales and marketing posts that connect.
  • Develop the skills for writing short and direct copy for posts and marketing materials.
  • Learn the basics design principles needed for image creation and manipulation...on your phone!

Six Week Course

What Do You Get

Weekly Office Hours meetings

65 plus page workbook

All prerecorded lecture content

Access to supplemental and bonus content

Assistance and support as needed

Your Commitment

Attend and participate in weekly sessions*

Do the work

Keep an open mind

Apply Now

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