that a self-employed, small business owner had anything close to what we’d call a “traditional” business start. If you’re like most modern business owners, you didn’t necessarily “start” a business as suddenly found yourself “in” business. Over the past decade, owners have found their side gig, suddenly becoming their only gig. You didn’t get to do all the foundational work that’s typical of starting a business. You hit the ground running and never looked back. Now, it’s time to look back.
It’s rare
course specifics
$500
04 Weeks | Weekly Sessions
Work on your schedule; day's, nights or weekends.
In addition to personalized instruction,
every mini course includes:
150 page study guide
Supplemental content, print and video
Assistance as needed for (30) days.
In this course,
In this course, we look at the business and the brand you’ve developed. We bring all the disparate parts together to create a more unified whole. Learn ways to talk about your business and its offerings to create excitement and motivate consumers to action.
Are you happy with the state of your business?
maybe?!
Probably not....
apply now
What's included
- Weekly Office Hours* meetings via Zoom
- 150+ page Study Guide
- All prerecorded video lecture content
- Access to supplemental and bonus content
- Assistance and support as needed
*Office Hours are our time to meet. We meet six (06) times for the duration of the course. Office Hours run a minimum of one (01) hour, and no more than two (02) hours.
During Office Hours we will:
Answer any questions you have.
Review your work.
Discuss the lecture topics in greater detail.
Help and assistance as needed.
nothing less
than you deserve
What's In It For You?
You Get...
Brainstorming
Lectures
We all want to find the best, most innovative solution to our sales and marketing problems. We want to
Brainstorming helps you discover the best solution to the challenge before you by asking: What If?
There’s more than just doing drills and building skills to learning. You need context. You need to know the why.
Lectures give you the background, the context and the why to really solidify and deepen your learning.
Challenges
Research
How do you know if something that you’re doing is working? How do we know it’s the right solution, the one we need? Challenges!
Challenges put your renewed skills and thinking to the test.
Part of having a robust and successful marketing strategy is knowing what separates you out. You need to stand out not blend in.
Market Research walks you through the process of making sure what you say and is unique.
Skill Building
You’ve got the chops. This isn’t your first day at the rodeo. You know what your doing, you just need to put them use differently. In a more modern way.
Skill Building takes you step by step through the process of modernizing your skills.
6 - 7
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what you learn:
- Embrace your businesses origin story and re-stake your claim to your unique place in the market.
- Reevaluate what you do why you do it in order to tighten and refine your messaging.
- Develop methods and refine your skills in talking about your business to be easy to remember and hard to forget
- Write multi-functional, concentrated, sales focused stories (lede's) that can be used as the foundation for marketing, website and sales; as well content creation and networking.
- How to leverage all of that to improve referrals, increase qualified referrals and give your networking partners something to share.
What you get in the end
What do you get out of q mini course? That's a great question. You leave the course with improved skills, and renewed vigor, but you also get some tangibles.
Outcomes:
- A comprehensive business profile that helps foster consistency in all your messaging.
- A set of simple stories (lead) designed to make you easy to remember and hard to forget in a consumer’s mind.
- A deeper understanding and appreciation of your business resulting in an updated brand.
Fine Print
This is not a degree program. You will not receive any credit or certifications upon completion of the program.
This course is not software specific. You will not learn how to use any over the counter programs. You will learn the skills, ideas and design principles that transcend software.
Scholarships are available for those who need it.
All instruction and work is done IRL via Zoom
No software or expensive equipment as required or needed.
All learning materials specific to the mini course are provided.
Join The Tribe
These days you hear a lot about privilege. Not always in the most positive of ways. However, it’s not a bad word. It can be a good thing, like when you join my Tribe!
When you join, you get a ton of members only content. Content designed to specifically help you face the challenges and problems that come at you every day.
It’s everything you need, when you need it!